For McCain, a global frozen food brand, we turned its hero ingredient into a character of its own. Think Mrs. Potato Head, with full-on Punjabi aunty energy.

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Enter Aloowahlia Aunty: aloo (potato in Hindi) meets a playful spin on the surname Ahluwalia. 

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Larger-than-life, witty and always ready with some spice, she became the personality behind culture-first, humour-led content that made McCain fun, familiar and unforgettable.

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And yes, I played Aloowahlia Aunty!