MAC in Mourning

A eulogy for expired makeup

MAC
Award Submission Idea, Data Driven

In India, one in four people unknowingly apply expired makeup, risking damage to their skin. This is because shelf life and expiry is not fully understood when it comes to makeup.  

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What if MAC could ensure its customer's safety and drive sales? 

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Using purchase history and inventory data, the idea was for MAC to send smart and witty eulogies to customers whose products have expired. These customers would even get a discount code for their next MAC product, driving awareness and sales together. ​