Citroën entered India’s competitive affordable mini-SUV market with the C3 and ë-C3, its first EV in the country.

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To connect with a younger audience, the cars needed to feel like more than a means of getting around. With a range of customisation options, they could be styled to reflect the person behind the wheel.

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This led to Express Your Style for the C3 and Express Your ë-Style for the ë-C3.

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The launch experience brought this thought to life across films, media drives and influencer content. Digital films showed that the cars could be stylish and tough, without compromising on their ability to handle Indian roads.

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At the Goa and Chennai Media Drives, influencers, auto journalists and enthusiasts got to experience the cars first-hand. Style and self-expression became part of the experience, giving creators their own ways to interpret the brand and create content around it.