A new brand finds a new voice.
Aegon Life becomes Bandhan Life
Bandhan Life (Insurance)
Social Media, Print, Digital Film
When Aegon Life became Bandhan Life. It wasn't just a change of name, it was a change in what the brand stood for.
Bharat ki Udaan, Bandhan Se (The bonds that move India forward)
While Aegon Life eased people's anxieties with light-hearted communication, Bandhan Life wanted to create a Bandhan - meaning 'emotional bond' in Hindi - with its customer base.
It moved towards becoming a reassuring partner, one you can rely on when life gets uncertain.
Front Page Feature
Bandhan Life announced the rebrand on the cover of India's leading newspaper
A mother's love is the
first safety net we know.
Mother's Day Digital Film
When something goes wrong, we instinctively turn to our mothers.
They somehow know when we're not okay, often before we say a word.
In India, there's a familiar belief: if you hiccup, someone must be thinking of you.
We used that little superstition to bring alive a mother's intuition and the invisible bond she shares with her child.
Before you know you need her, she already does.
