Hi! I'm Vids.
I collect briefs.
Some become campaigns. Some become films. Some become a very good three-word headline. And some stay in my drafts.
I’ve worked across cars and cookies. Protein and luxury. Steel and skincare. Movies and malls. Data centres and everything in between.
I like getting to the why before the words. Finding the human truth, shaping the strategy, spotting the opportunity, then turning it into an idea worth making.
And when it’s time to make it, I like bringing people together, sharpening the thought and pushing the work further.
I write. I think. I question. I obsess over the line.
The rest is in the work.
Career Highlights
Havas Femmes Forward APAC
Selected as one of 30 women across APAC for Havas’ talent programme focused on accelerating women’s careers.
Gold - e4m The Maddies 2022
Most Effective AR / VR
for Oreos on The Loose
Gold - Digixx Summit Awards
Gold - Experiential
for Oreos on The Loose
National Awards for Excellence in Shopping Centres & Malls
Most Admired Shopping Centre of the Year – Marketing & Consumer Promotions for Wedding Vogue
for Oberoi Mall
Most Admired Shopping Centre Launch of the Year
for Sky City Mall
Social Media Campaign of the Year for Rhythms of India
for Sky City Mall